honest by design.

where something is made matters. we believe you have a right to know — and we believe that the full picture changes what "made in bangladesh" or "made in china" actually means.

the fashion industry has a real problem with exploitation. low wages, unsafe conditions, workers without a voice. this is not a geographic problem. it is a sourcing problem.

the same abuses exist in factories across europe and the usa. the difference lies in transparency — and in who you choose to work with.

we source exclusively from partners who take a stand and have built their supply chains on the same principle as ours:

nothing at the expense of people.

we ensure that every factory meets clearly defined high social standards — verifiably. we work exclusively with suppliers who are members of the Fair Wear Foundation or whose factories are audited under the amfori BSCI code of conduct. both are independent organisations that inspect working conditions, verify wages and actively enforce fair standards.

social responsibility is not a badge you pin on. it is responsibility you take on — continuously and permanently.

in practice, this means: the people who make your garment are paid fairly, work in safe conditions, and have rights that are actually enforced. without fear of consequences.

the fact that some factories are located in bangladesh changes nothing. it confirms it — because fair production in a developing economy creates real, lasting value where it is needed most.

the second step is printing — or embroidery. here too the decision is deliberate: we work exclusively with partners in the EU. short supply chains, controllable conditions, no black box.

what goes onto the blank is made where we can look.

feeling comfortable at someone else's expense? that would be deeply unshūfu.

we show you where things are made because we are not ashamed of it. because transparency is not an option. it is a stance.

what we therefore place particular importance on:

social responsibility: our raw material suppliers — as members of the Fair Wear Foundation or audited under the amfori BSCI code of conduct — consistently drive the implementation of high social standards and the improvement of living conditions for all people involved in production.

genuinely sustainable materials, sustainably sourced: GOTS-certified organic quality throughout the entire supply chain.

PETA-Approved Vegan: 100% animal-free materials.

OEKO-TEX Standard 100: free from harmful substances.

finishing: all printing and embroidery is carried out exclusively in the EU using water-based eco inks and soft, skin-friendly, 100% recycled threads.